Georgiy Aleksandrovich Rubchinskiy (born 29 June 1984), known as Gosha Rubchinskiy, is a Russian fashion designer and photographer and the founder of his eponymous brand (ГОША РУБЧИНСКИЙ). Rubchinskiy takes inspiration from the fall of the Iron Curtain, Russian street and youth culture, and his experiences to create his collections, pushing Russian iconography, both past and present, onto the world stage through his runway shows and his imagery.